If you do not have knowledge on making websites or apps, you can use dating site and app developers. There are a lot of them to help you, but the price is high (from $ 5000). Besides, site or app developing can take a long time, depending on the requirements. The best and most available option is to buy finished dating network software ($500 – $3000) – the advantage is that it will take less time. Look for modern developers for your site to be in step with the times, the advantage is in desktop and app solutions.
First of all you should analyze the market and choose the desirable niche. For example, it can be a dating service for people of a particular religion or homosexuals.
After having analyzed the dating industry, you will probably subdivide it into 3 types: desktop only, app only and desktop + app.
The desktop-only market is going down, because nowadays most people use smartphones (young people 18-25 years old largely do not use desktop applications). It’s hard to enter this market since there are some websites which have entered this market long time ago (ourtime.com, blackpeoplemeet.com, seniorpeoplemeet.com, all of which have 1.4 million visitors per month, and dating.elitesingles.com which has 290.000 visitors per month) and it’s unlikely that people would abandon them in favor of the others.
Let’s consider match.com that has been one of the most popular desktop dating sites since the 1990s (presently it has about 13.5 million visitors per month). They moved from desktop only and created the app, which in play store alone, has more than 10 million downloads. The most popular app-only (though it has website being used as promo-site only) is tinder, which has been operating since 2014.
Such apps have become popular, because they resemble a game, the main action of which is «swipe». Each developer adds his own features, but all of these apps are designed as dating services. The app can be partially free (limited opportunities) or they can have a paid subscription (VIP status).Good luck in your endeavors.