During the 2016 year USA dating industry income raised beyond $ 3 billion; most of the income belongs to Match group and Eharmony. Currently, the majority of sales are occupied by Online dating, followed by the mobile market. That doesn’t mean that people use mobile apps less. The thing is that most of mobile apps are shareware programs, while web sites are the paysites. Tinder being the nextgen product proves that people like to use more mobile dating services than outdated Eharmony desktop solution. Many are beginning to abandon Eharmony, due to the fact that it is technically outdated and full of inactive users. Besides, the website doesn’t display the date when the user was online the last time. In general, it turns out that you pay the money, the algorithm matches you with the partner, who never goes online. Additionally, the outdated site design pushes the users away. Against this background, Match group and its tinder look much more interesting for users, considering IbizWorld research on the age categories of dating resource users:
Mainly, mobile apps users are under 40 years of age, and this is already more than a half of all users. If you want to enter the dating market, you should focus on the age of the key users. Nowadays there are a lot of tinder-like apps, such as Bumble, happn, Hingle, and each day they grow in number. They are successful in their circles, because mobile dating niche is unfilled yet. So, good luck in all your endeavors and believe in your success!